Greenville County Uses a Familiar Inflatable Character to Raise Awareness
Greenville County Puts a Twist on a Childhood Symbol to Raise Awareness
When you think of children splashing in the tub, what immediately comes to mind? A rubber ducky, of course! But the Greenville County Soil and Water Division puts a unique twist on this childhood symbol of innocence and fun.
Just as you'd never suspect that a cute, little rubber ducky would cause any type of harm, most folks don't recognize the danger they cause to the environment with ordinary, household items. In essence, motor oil, pet waste and numerous other commonly-found items can endanger our water supplies. Katarina Sides, Greenville County's Community Relations Coordinator, explains.
"We are reminding everyone that their household’s little devil causes a big problem for everyone. Motor oil, fertilizer, leaves, trash and pet waste can be a devil in disguise. They seem like no big deal but they actually pollute our water. By using a 'devil' rubber ducky we take a familiar, harmless childhood object and redesign it as something scarier than what meets the eye. The inflatable allows us to get the devil in disguise messaging out to our County population in an unusual and exciting way."
With an eye toward educating Greenville County residents that so-called "harmless" things can actually pollute the local water supply, the Devil Duck will make stops at community events. Why Landmark? "Landmark had the best recommendations from people who have actually used them, were incredibly helpful and willing to answer questions, and had the best prices."
You can't argue with a Devil Duck :)
Featured in Landmarketing Issue 44
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What Others Say About Landmark Creations
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC









