Thirstin Drinking Cup Inflatable

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA.

To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop an inflatable mascot that would appeal to kids and adults.

Inflatable advertising has always worked well in tradeshow environments.

This event was no exception. "Thirstin," an eight-foot tall inflatable drinking cup was designed to have a friendly face and bright colors. His purpose was to help increase attendance on the day of the event by working in an outreach capacity. As usual, inflatable advertising paid off!

According to The Track Group, "This event was considered highly successful by many EPA staff and management and generated positive goodwill in the community."

Featured in Landmarketing Issue 22

View More "Non-Profit and Cause Marketing Inflatables" Articles

Inflatable Arch Helps Florida Nonprofit Reach New Heights for Life

Custom Inflatable Arch Adds Professional Flair at Annual Fundraising Walk

Custom Giant Inflatable Arch Boosts Community Engagement and More

Custom Inflatable Bulldog Fetches Attention and Accolades

What Others Say About Landmark Creations

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction