Giant Inflatable Mascot Bull Beefs Up Rotary Club Fundraising

Giant Inflatable Mascot "Steers" Visitors to Annual Fundraiser

Every spring, the Rotary Club of Fairhope, Alabama, hosts its annual Steak Cook-Off, a popular outdoor event featuring juicy, sizzling ribeyes; steak-grilling competitions; foot-stompin' live entertainment; dancing in the streets... and a whole lot of good family fun.

As the Rotary Club's major fundraiser, the Cook-Off serves a vital purpose, crucial to the entire community. That's why the nonprofit organization constantly seeks new ways to build greater promotional "buzz" before the Cook-Off's mid-May date.

To that end, Rotary Club President Elect Dr. Andy Tubertini turned to Landmark Creations. At Dr. Tubertini's request, Landmark created a giant inflatable mascot – a colorful 60-lb. bull, standing 6 feet high, 4.2 feet wide, and 11.3 feet long.

Dubbed Big Ben in memory of a charter Rotary Club member, the inflatable bull has already created a stir. This past December he rode the Rotary Club float during the Fairhope Christmas parade. Plus, he made a special appearance at the Club's annual pancake breakfast.

According to Dr. Tubertini, Big Ben will also play a key part in a social media raffle. "Take your picture with the bull," Dr. Tubertini explains, "tag a friend and share to be entered to win free tickets to the [Cook-Off.]"

So far the beefy inflatable has been a big hit with the public, sparking excitement wherever he goes and garnering positive press coverage.

Why did the Rotary Club choose Landmark to build its inflatable mascot? For three reasons, per Dr. Tubertini: Landmark is an American company; its other inflatables are premium quality; and its pricing is "a great deal."

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club