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Inflatable Mascot Mixes Finance & Fun to Foster Brand Recognition

Champlain National Piggy BankCustom Inflatable Piggy Bank Sparks Smiles and Brand Recognition

As Vice President and Director of Marketing for Champlain National Bank, Jacqueline Hallock needed "something cool to have on a parade float." 

Her solution? A custom inflatable piggy bank emblazoned with Champlain National's name and distinctive logo.

Guided by Hallock, Landmark's highly skilled team built a giant inflatable pig – 6 feet high, 4 feet wide – with big, beautiful eyes and an adorable piggy snout.

The finished product proved hugely popular with both customers and employees. Dubbed "Mr. Bankus," the inflatable mascot now travels far beyond the parade route. 

"Once we got him, we realized he would be perfect for all public events," Hallock says. "We've taken him to a county fair, used him in a classroom where we teach children about saving, and...[displayed him] at events like our annual Client Appreciation Day-Ice Cream Giveaway. We also put him in front of different branches during the summer, just to give people a smile as they drive by."

Why did Hallock choose Landmark? "Landmark Creations struck me as the best option for an inflatable of the large size we needed. They won the business with their prompt responses to all my emails and being willing to create a truly custom design that was exactly what I wanted."


View More "Financial Industry Marketing Using Inflatables" Articles

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What Others Say About Landmark Creations


"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority