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Inflatable Replica Immerses Gamers In Fascinating Futuristic World

lifeforms.io Immersive Custom Inflatable SCI-ARC BrainCustom Inflatable Airship Helps Gaming Company Soar

Lidija Kljakovic faced a daunting challenge.

As co-founder and art director for Lifeforms.io, an LA-based design studio, she wanted to promote Discovery, her company’s major new video game inspired by the emerging culture of rooftop urban gardening.

To this end, she decided to build a promotional installation featuring a giant inflatable replica of the game’s main character.

But that’s where the challenge came in.

The character in question – also named Discovery – was a colorful floating airship with a unique brain-like shape and design. Most inflatables firms couldn’t begin to handle such a complex creative project.

That’s when Kljakovic asked her friends at design studio Pneuhaus for advice and suggestions. “[They] told us that Landmark Creations are the only ones that can make our dream come true,” she reports. “And they were so right.”

With Kljakovic’s guidance, Landmark created a richly patterned custom inflatable, resembling the video game’s airship down to the smallest detail. Once installed, the inflatable replica – measuring 7 feet tall and a whopping 13 feet wide – soared high above Lifeforms’ multimedia exhibit.

According to Kljakovic, it had a dramatic impact. “With the inflatable we made the whole exhibition more immersive,” she says, “and the audience more connected and involved with the art piece.”

Photos by Joshua White

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    What Others Say About Landmark Creations


    “This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

    - Ed Chaney, Ed Chaney Tire Center Inc.

    "Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

    - Sam Abbitt, Savage Race

    "The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

    - Oneyda Cuevas, Hope Through Grace, Inc.

    "[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

    - W. Forrestal, Apex Sports Authority

    "Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

    - Sam Baker, Head Football Coach at Waconia High School

    “He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

    - Precision Tune Auto Care