Cold-Air Inflatable Warms Up Passersby

14-Foot, Cold-Air Inflatable Turns Lookers Into Shoppers

If you own a storefront, watching all those people walk right past your door can be frustrating. What will it take to entice them to come inside? Sure, placing signs out front helps communicate sales messages, but signs can sometimes get lost in the shuffle.

Thinking outside the box, Jamie Rasmussen, Controller of Aqua Rec's Fireside Hearth & Home, decided to add a much more visual element to his sidewalk advertising. A custom 14-foot, cold-air inflatable fireplace was designed with a two-fold purpose.

First, with its detailed graphic flames; the inflatable fireplace caught the eyes of people as they strolled by. Simply getting folks to look up from their cell phones these days is an enormous feat all to itself. Second, the inflatable lent a sense of warmth. No, the flames were not real, but they looked the part. During those frigid Washington State winters, everybody's looking for a little more heat!

Did it work? You bet! During Aqua Rec's Quadrafire Stove President's Day Sale, the store did see an increase in traffic, which contributed to the overall success of the event.

Want to shake up your sidewalk presence? Give us a shout!

Featured in Landmarketing Issue 59

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What Others Say About Landmark Creations

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School