Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Custom Inflatable "Diamond Ring" Brings Glamour to Football Games

As owner of Van Atkins Jewelers, Chuck Cooper is passionate about fine jewelry. And as an alumnus of Ole Miss, he's also passionate about football. Recently he found a way to bring the two passions together.

Cooper wanted to build brand awareness for his jewelry-store chain, based in New Albany, Mississippi. So, he came up with an idea for a custom inflatable resembling a diamond ring, with a cornhole-type opening in the center.

Cooper commissioned Landmark Creations to turn his idea into reality. With his input, Landmark built an inflatable replica of a classic engagement ring – accurate in every detail, right down to the gold-color band, pronged setting, and multifaceted "diamond."

Cooper's company logo and slogan appear prominently on the inflatable, so everyone who sees it instantly gets the message: "Van Atkins Jewelers. You know she's worth it!"

Today the giant inflatable makes an impact at area football games. And Cooper plans to keep using it at upcoming sporting events.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.