Custom Inflatable Prop Puts Teeth Into Touring Band's Stage Design
Custom Inflatable Prop Makes an Impact for Touring Rock Band
Alternative rock band Grouplove is known for their unusual approach to...well, just about everything.
So, when they were noodling ideas for eye-popping stage props, they naturally settled on teeth.
That's right. Teeth. A full upper jaw, to be exact...inflatable for convenient use at multiple tour stops.
But they needed their funky custom inflatable right away. So, principal stage designer Erich Meitzner turned to Landmark Creations.
"We wanted to create a unique stage presence and set for Grouplove, that they could take anywhere easily," Meitzner explains.
With Grouplove's input, Landmark designed and built an inflatable arch resembling an upper jaw – gums and all – complete with a whopping 30 feet wide. Suspended from the ceiling, it creates the illusion that the band is performing inside a huge, gaping mouth.
For added impact, Grouplove lead singer Hannah Hooper hand-painted the teeth with the band's name and dozens of spidery "cracks."
The finished product wowed audiences all throughout the tour. In fact, it was such a hit that Grouplove has featured it prominently in their Instagram photography.
Why did Grouplove choose Landmark? According to Meitzner, the key was Landmark's combination of high quality and prompt efficiency. "Great product," he says, "and [they] met our timeline incredibly."
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What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."
- Glenn Mastro, Watchung Hills Warriors Touchdown Club
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex