Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours
Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours
If you've participated in mobile marketing tours for very long, you've seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. But inflatables naturally overcome the biggest roadblocks in promotional marketing: mobile or otherwise.
Here are 3 Powerful Advantages Giant Inflatables Offer:
1. High Visibility Even in Large Crowds - Three-dimensional, colorful and as big as you want: inflatables can be seen clear across exhibit halls or fairgrounds. Towering far above the average display, people can't help but take notice and gravitate toward this interesting sight.
Which would catch your eye more quickly in a crowd? A 10-foot long banner hung above a display booth or a 15-foot tall, full-color, inflatable product replica? Even better, bring your mascot to life and let him/her greet guests in front of your booth. That's sure to garner the attention of passersby.
2. Interactive Displays - Giant inflatables that "do" something pique way more curiosity than displays you just look at. Think about the last time you attended a local festival. As you walked through the grounds, you might have come across something of interest. You said hello to the booth workers, took a business card and spent maybe a minute looking at the photos in their display. Then off you'd go to the next booth.
That doesn't happen with inflatables. Get your visitors involved with inflatable soccer goals, surf simulators, shooting galleries, video theaters, inflatable tents, kiosks or other super cool displays and watch lines form full of people who are willing to wait to enter your booth. In the meantime, make the most of this captive audience. Mosey on over, introduce yourself and tell them all about your company.
3. Easy Transportability - While the events themselves are fun, setup and teardown can be a bear. Even though giant inflatables are large, they are simple and quick to inflate and deflate, significantly reducing pre- and post-event time. You get in, set up, tear down and get out. That's the way to handle promotional marketing: mobile made easy.
And because inflatables can be rolled to fit inside small plastic boxes, they don't take up much space in your vehicle. Marketing across country? Inflatables can also be shipped from location to location.
If you're finding wood and cardboard are no longer pulling their weight, check into inflatable displays and interactive booths. When you stand apart from the crowd, you open the door for floods of prospects. Lead generation, information distribution and many other tasks are completed much easier because people magically want to know who you are and what you do. Who would have thought vinyl and air could hold so much power?
Featured in Landmarketing Issue 33
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NOAA Giant Inflatable Right Whale Calf Helps Save Marine Lives
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Landmarketing Issue 33 - Spring 2010
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Effective Visual Marketing with Inflatables for Themed Events
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WCCO 2010 Inflatable Colon
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Precision Tune's Giant Tire-Shaped Inflatable Reinforces Branding
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El Paso Inflatable Tent Is Perfect for Events & Recruiting
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Rocco the Inflatable Mascot Rhino Is a Multipurpose Marketing Machine
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Colon-Shaped Inflatable Tunnel Helps Save Lives
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MAX Credit Union Gets Noticed with Giant Logo
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Marlin Character Inflatable Costume Keeps Customers Happy
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Sno Biz's Inflatable Penguin Costume Boosts Sales
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SONIC's Inflatable Product Replica Combo Is a Big Hit at Parades
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What Others Say About Landmark Creations
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop