Fans of the Indy 500 were encouraged not to drink and drive at the Indianapolis Motor Speedway in an activation by Team Coalition for Miller Lite. Fans who took the pledge signed the giant inflatable milk bottle and were photographed at the event, creating a social-media share worthy momentum to promote the cause and the brand!
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."