A New York-based experimental marketing agency delivered an outstanding performance when they inflated this pair of GE appliances for a product launch and charity event in Times Square.
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."