Bell Brands USA used a 26-foot-tall inflatable version of the Laughing Cow in Times Square to kick-off a new advertising and marketing campaign for the Laughing Cow brand.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."