To help promote the launch of Captain Morgan’s Sweet Chili Lime rum, Diageo turned to Landmark Creations for a vibrant inflatable billboard with strong shelf appeal. This 10-foot-tall custom display featured the brand’s signature lips icon and a pedestal base, with internal structure built to support double-sided lighting. Created for use in outdoor activations and promotional events, the inflatable delivered bold, on-brand visuals that helped drive engagement and visibility for a new product in a competitive beverage market.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”