After cutting her teeth in the Minnesota music scene, August of 2019 saw rapper-singer-flutist Lizzo ready to plant her flag squarely into pop stardom with a performance at the MTV Video Music Awards. This giant inflatable booty served as a backdrop to the performance, which instantly made headlines and made certain no one would forget her anytime soon.
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”