Hubert, the Mesker Park Zoo's giant inflatable penguin replica, created buzz and photo opps at various community events to promote the zoo's Penguins of Patagonia" exhibit. Easy-to-transport and set-up, giant inflatables can work overtime; Hubert was seen at chamber events, rooftops, and various remote locations, where fans of the zoo were encouraged to share their photos of him using hashtags to create additional social media buzz.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."