Welcome to Issue 10 of Landmarketing - Inflatable Marketing Ideas You Can Use
Spring has sprung making now the perfect time to take to the streets (or sidewalks, or fields…) for those ever-popular outdoor events.
You’ve always known that inflatables really shine at outdoor events, but having some added flexibility when the weather is wonderful and people actually want to be outside makes those festivals, fairs and tradeshows all the more successful.
Why not add an interactive inflatable to your fleet this spring or summer? Bouncers are fabulous for attracting kids (and, thus, their parents). Inflatable batting cages bring in sports fans by the truckload. We’ll even gladly create your own, customized amusement ride sure to draw a crowd fast.
Need other ideas? Then you’ll want to check out our case studies for this issue. They’ll give you some phenomenal thoughts for using your current inflatables or new ones.
Also, you’ll find insights into why inflatables work so well for franchises, tips and tricks for properly caring for sealed inflatables and - in case you missed it last month - episode two of Landmarketer with guest star Trey Aiken from American Idol!
Hang on tight! This is going to be one packed issue!
When it comes to franchises, special marketing challenges arise. Two that stand out from the rest are consistency and increasing traffic. One of the most pressing is consistency. As the franchise owner, one of your responsibilities is to ensure every element of every location throughout the chain is the same. From the product to the floor plan to the advertising message being delivered to customers; consistency is key. This is precisely what makes Landmark Creations’ inflatables a perfect match for franchises.
Inflatable Case Studies:
Inflatable Football for Continental Tires
What better way to attract the attention of football fans than with a giant football? Continental sponsored the Continental Tire Bowl that pit Virginia and West Virginia head-to-head in Charlotte, NC this past December. This inflatable was used to pump up fans and increase attendance of the game.
Vigoro Inflatable Fertilizer Bags at NASCAR
Vigoro knows how to do two things: grow turf and grow fan loyalty. That’s why they chose sealed inflatable replicas of fertilizer bags to help launch their sponsorship of a car in the NASCAR Busch Series at the Daytona 500.
LSU Inflatable Tiger Mascot
Victory always means celebration. Nothing could be more appropriate to help National College Football Champs, Louisiana State University, celebrate than a massive, roaring inflatable tiger to show everyone who’s boss.
Landmark Scores More Ink
It’s always fun to see those you know in the news. Since the winter edition of Landmarketing, we’ve scored some ink in two popular magazines.
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Small Business Opportunities magazine has an article scheduled for May 2004 that highlights the benefits of using inflatables (specifically Landmark inflatables).
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Sports Business Journal’s March 1-7, 2004 issue features Landmark’s Vigoro inflatable replica.
Holy Inflatables, Captain Dinomo! What's The Low Carb Solution to QSR Marketing?
What do Trey Aiken (of American Idle) and Dino Man have in common? They both understand that inflatables have a dramatic impact on increasing foot traffic. In Episode Two of Landmarketer, Trey Aiken finds himself in grave sales danger. Under immense stress, Trey wonders what to do to bring more customers to his chain of low-carb, fast-food restaurants. Will he have the presence of mind to act before it’s too late? Will he remember how powerful a force inflatables are? Can Dino Man once again save the day? Tune in and find out!
Sincerely,
Stephanie Meacham
VP of Operations
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