Landmarketing Issue 28 - Winter 2009

Welcome to Landmarketing Issue 28 | Inflatable Marketing Ideas You Can Use

Oh, what changes are in store for 2009! This will most certainly be a year for the history books. Our first African-American president will take office. Our country will start its economic recovery. And many marketers, perhaps for the first time, will purchase new inflatables. 

In these days of uncertainty, marketers are drawn like flies to what works.  That's one thing that makes inflatable advertising balloons so attractive.

Who especially needs to be thinking inflatables right now?

• Financial Industry Marketers or Tax Prep Offices

• Boat Show, Home Show & Expo Planners

• Spring & Summer Sports Coaches & Managers

• Other product/service promoters with spring events

• Exhibitors at POPAI / Globalshop, NAB & EMS

Case Studies: Creative Ways Our Customers are Using Custom Inflatables

The article and case studies included in this issue of Landmarketing will help you put your inflatables to good use. As always, if you have questions, need ideas or want a quote, we're just a click away!

Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events

Performance.  Speed.  Freedom.  Harley riders are known for their love of the open road.  They also have a reputation as being fanatical about their bikes.

Giant Inflatable Balloons Increase Holiday Cheer & Advertising Revenue

DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations.  They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer.  They also wanted to generate some additional marketing revenue.

Affy Tapple Inflatable Mascot Helps with Event Marketing Success

In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States. For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more.  So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help.  Enter Landmark Creations.

PDQ's Headphones Boosted Traffic Levels at Their Tradeshow Booth

A recognized leader in vehicle wash systems, PDQ Manufacturing needed a way to keep foot traffic from getting washed downstream at their tradeshow booth.  As you know, exhibiting at shows often means fighting a fierce battle for floor space.  Position is everything!  End up buried in the wrong part of the hall and you'll see little action.  That's why PDQ asked for Landmark's help with creating a tradeshow display that would attract attention and stop passersby.

Packing Video

Ever wonder how in the world we get those great big inflatables into those tiny little carrying bags?  It's a closely guarded secret, but we're willing to share.  Make deflating and packing your inflatable easy... watch this quick video to see how the pros do it.
Until next time, I wish you success in all your promotions.

Best Regards,

Stephanie Meacham
Landmark Creations International