Butter Kernel Corn Can Inflatable Product Replica

Faribault Foods serves up a new tour

Since 1895, Faribault Foods has been a canner of top-quality vegetables. Having used Landmark Creations before for promotions tied to their S&W brand, Faribault commissioned an inflatable product replica of its Butter Kernel whole corn can.

Faribault had an upcoming "A Fresh New Taste of Spring" tour in the Midwest on its marketing calendar. hey needed something that would improve their visibility at food drives related to sporting events with the Iowa Cubs, St. Paul Saints and Omaha Royals, with sampling events at local zoos and during sponsorships of Susan G. Komen races.

Why use inflatables and not just plain, old, ordinary signage? Eric Julstrom explains, “The inflatable establishes our presence at an event with high visibility, which we hope creates a positive connection between the community and our brand. It also helps to reinforce our awareness. [The inflatable product replica] helped increase foot traffic and communicate our brand as part of the recipes that we sample."

Featured in Landmarketing Issue 30

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club