Butter Kernel Corn Can Inflatable Product Replica

Faribault Foods serves up a new tour

Since 1895, Faribault Foods has been a canner of top-quality vegetables. Having used Landmark Creations before for promotions tied to their S&W brand, Faribault commissioned an inflatable product replica of its Butter Kernel whole corn can.

Faribault had an upcoming "A Fresh New Taste of Spring" tour in the Midwest on its marketing calendar. hey needed something that would improve their visibility at food drives related to sporting events with the Iowa Cubs, St. Paul Saints and Omaha Royals, with sampling events at local zoos and during sponsorships of Susan G. Komen races.

Why use inflatables and not just plain, old, ordinary signage? Eric Julstrom explains, “The inflatable establishes our presence at an event with high visibility, which we hope creates a positive connection between the community and our brand. It also helps to reinforce our awareness. [The inflatable product replica] helped increase foot traffic and communicate our brand as part of the recipes that we sample."

Featured in Landmarketing Issue 30

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What Others Say About Landmark Creations

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods