Promotional Inflatable Logo Pizza Slice Stops Hungry Passersby
Promotional Inflatable Logo is Really Hot Stuff
What is tall and visible and red all over? An inflatable logo pizza slice, of course! Hot Stuff Foods (an international foodservice franchisor specializing in high-quality pizza and sandwiches) typically calls convenience stores, universities, hospitals and military bases home.
In order to help their franchisees generate more business, they provide a 10-foot-tall promotional inflatable shaped like a pizza slice.
Each of the balloons in their arsenal is equipped with a customized banner that announces a grand opening, special event or price point. With uses occurring throughout the country, easy inflation, deflation and packing was a must for Hot Stuff Foods. Nothing that is complicated or cumbersome or rigid can work in a system built on ease of use.
Most often, the promotional inflatable pizza slice is anchored outside the organization's building with the goal of attracting hungry crowds to come inside and indulge. Because they are located within an existing business, Hot Stuff's inflatable logo pulls double duty, drawing masses to the host company and also to the delicious meals that can be found inside.
Why Landmark? Brett Eble, Director of Franchise Care, says it best: "The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
Featured in Landmarketing Issue 36
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Landmarketing Issue 36 - Winter 2011
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