Inflatable Event Marketing Balloon Drives Sales For The NC Education Lottery

NC Education Lottery Kicks Off A New Game With Fanfare And Fun

Supporting teachers' salaries in grades K-3, school construction and repairs, college scholarships and more, the NC Education Lottery is an important source of funding for the state.

To raise awareness and encourage ticket sales during the launch of its new MONOPOLY MILLIONAIRES' CLUB™ lottery game, the NC Education Lottery called on Landmark Creations. The project? To develop an inflatable marketing balloon shaped like the most iconic game piece ever made: the top hat.

Two key features of inflatables are that they can be easily transported and they're quick to set up. Within minutes after arrival, the hat was upright and visible to millions of people. According to Marketing Manager Cory Trotter, "The MONOPOLY MILLIONAIRES' CLUB™ Inflatable Hat helped support the launch of the MONOPOLY MILLIONAIRES' CLUB™ game at the North Carolina State Fair. The overall on-site marketing strategy, including the presence of the inflatable hat, resulted in 20% of on-site sales from MONOPOLY MILLIONAIRES' CLUB™ tickets."

The combination of a long-time favorite game, a wildly popular location and a highly visible inflatable made this event marketing project a huge success.

Featured in Landmarketing Issue 53, Featured in Landmarketing Issue 52

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What Others Say About Landmark Creations

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare