Skip to main content

Hy-Vee Inflatable Archway Promotes Sponsors & Makes a Good Impression

Hy-Vee's Inflatable Start Arch at Triathlon EventHy-Vee Inflatable Arch Contributes to Raising Money for Children's Charity

Employee-owned Hy-Vee grocery stores have 229 locations - and a big heart. CEO Ric Jurgens founded the Hy-Vee Triathlon in 2007 to promote fitness and encourage a healthy lifestyle.

But there was more.  Jurgens also wanted to help children. So he set up the triathlon to donate proceeds to Variety - the children's charity in Iowa.

We were thrilled to play a small part in helping this organization raise over $750,000 (to date) for their charity and to persuade others to live healthy. By having an inflatable archway created for the race, Hy-Vee was able to promote their sponsors through the use of interchangeable banners. In addition, the professionally designed and manufactured arch also made a great impression when the event received television coverage on NBC.

According to Darin Hirl, Director of Event Marketing, "The Hy-Vee Triathlon has grown in four years to the richest event in the sport. Elite athletes from around the world come to West Des Moines in pursuit of $1 million in prize money."

Way to go, Hy-Vee! Keep up the good work.

Featured in Landmarketing Issue 34

View More "Grocery & Supermarket Inflatables" Articles

What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk