Hy-Vee Inflatable Archway Promotes Sponsors & Makes a Good Impression

Hy-Vee Inflatable Arch Contributes to Raising Money for Children's Charity

Employee-owned Hy-Vee grocery stores have 229 locations - and a big heart. CEO Ric Jurgens founded the Hy-Vee Triathlon in 2007 to promote fitness and encourage a healthy lifestyle.

But there was more. Jurgens also wanted to help children. So he set up the triathlon to donate proceeds to Variety - the children's charity in Iowa.

We were thrilled to play a small part in helping this organization raise over $750,000 (to date) for their charity and to persuade others to live healthy. By having an inflatable archway created for the race, Hy-Vee was able to promote their sponsors through the use of interchangeable banners. In addition, the professionally designed and manufactured arch also made a great impression when the event received television coverage on NBC.

According to Darin Hirl, Director of Event Marketing, "The Hy-Vee Triathlon has grown in four years to the richest event in the sport. Elite athletes from around the world come to West Des Moines in pursuit of $1 million in prize money."

Way to go, Hy-Vee! Keep up the good work.

Featured in Landmarketing Issue 34

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What Others Say About Landmark Creations

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods