Komodo Dragon Inflatable Builds Curiosity for New Zoo Exhibit

Cincinnati Zoo's Inflatable Komodo Dragon Takes City by Storm

Just imagine driving along the freeway on your way to work only to spy something rather unique (to say the least) out of the corner of your eye. Peering over buildings around Cincinnati is an interesting creature not native to rooftops.

Your first pass would beg the question, "What was that?" On your way home from work, you'd be sure to take a hard second look – only to find it was a Komodo dragon of the inflatable variety.

This character inflatable is half beast, half inflatable advertising balloon and all about piquing curiosity. And it did just that during a seven-week publicity tour throughout the city.

According to Chad Yelton, Director of Marketing and PR at the Cincinnati Zoo & Botanical Gardens, "We identified seven key locations along major interstates in the Cincinnati area. Our goal was to use the [character] inflatable to create conversation through viral marketing. The banner on the inflatable reads, 'It’s Coming.' We wanted people in Cincinnati to start asking the question, 'What’s coming?' Our new exhibit, Dragons! opened June 5th."

With inflatable advertising that's practically as interesting as the exhibit itself, you can't help but capture the attention of passersby.

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Featured in Landmarketing Issue 34

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant