Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir

The Behr Bear Custom Inflatable Mascot

What would you do if you saw a polar bear on the streets? Under ordinary circumstances, you'd run for your life! With the Behr custom inflatable mascot however, you can run in and join the celebration.

This party animal gets around! Behr Iron & Metal (a metal recycling company) uses their polar bear mascot at customer appreciation events. There are also plans for an appearance at the grand opening for their newest location.

When asked about Behr's inflatable mascot, Creative Director, Laura Laumer, explained, "We want to draw people to our locations during special events and hope [the bear] will be an attention grabber. We want people to stop, just to look at him and stay because there's an event happening. Where else are you going to see a 15' polar bear in Illinois?" That's one of the many benefits of using a custom inflatable and a primary reason they work so well with mobile marketing events. In fact, Behr has already seen results from their inflatable.

"He definitely is a conversation starter. At our events we've had a few people drive in off the street when they saw him and it gave us the opportunity to engage new customers. Everyone that sees our 'Behr' is absolutely amazed at how cool (and tall!) he is. The process of having him created was practically seamless and everyone at Landmark has been helpful and friendly!"

Looking for a marketing tool that brings immediate returns on your investment? Give us a call!

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare