Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes
Bedrock + Dinosaurs = Luxury Manufactured Homes
When someone says "bedrock" and "dinosaurs" your first thought is probably Fred Flintstone. But Fred never had a house like this! Clayton Homes General Manager, Don McCann, explains that they chose the dinosaur because of the name of their new line of manufactured homes: Bedrock.
"These are unique in our market as they feature granite countertops."
Unlike his slow, prehistoric counterpart, the Clayton dino really gets around! If he follows the same path as their first inflatable mascot (a caveman named Lou), the dino will travel a five-state route.
This custom inflatable is up to the task because it packs, unpacks, inflates and deflates quickly and easily. That's just the ticket for Clayton because they are constantly advertising their weekend promotions at various locations.
Don is quick to point out, "Our goal is to create brand awareness with our facility and our products through our dealer base by offering them free use of our inflatable for their promotional events. Each of our dealers has increased traffic flow at their sales centers with the use of Lou and Dino. We have a long waiting list for each inflatable (about six months for each of them)!"
I think that type of success speaks for itself.
Featured in Landmarketing Issue 43
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Hope Through Grace Uses Their Inflatable Colon to Raise Health Awareness -
Grand Valley State Explodes onto the Field through their Inflatable Sports Tunnel -
Landmarketing Issue 43 - Autumn 2012 -
Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression -
Unique Inflatable Artwork is Turning Heads… Literally -
Cold-Air Inflatable Gecko Mascot Helps Brand GEICO Insurance -
And the World Turns -- Using a Custom, Cold-Air Inflatable -
Not Moonshine, Just an Amazingly Realistic Inflatable Product Replica -
Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir -
Inflatable Replica Stops Expo Visitors in Their Tracks -
The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness
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What Others Say About Landmark Creations
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center













