Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes
Bedrock + Dinosaurs = Luxury Manufactured Homes
When someone says "bedrock" and "dinosaurs" your first thought is probably Fred Flintstone. But Fred never had a house like this! Clayton Homes General Manager, Don McCann, explains that they chose the dinosaur because of the name of their new line of manufactured homes: Bedrock.
"These are unique in our market as they feature granite countertops."
Unlike his slow, prehistoric counterpart, the Clayton dino really gets around! If he follows the same path as their first inflatable mascot (a caveman named Lou), the dino will travel a five-state route.
This custom inflatable is up to the task because it packs, unpacks, inflates and deflates quickly and easily. That's just the ticket for Clayton because they are constantly advertising their weekend promotions at various locations.
Don is quick to point out, "Our goal is to create brand awareness with our facility and our products through our dealer base by offering them free use of our inflatable for their promotional events. Each of our dealers has increased traffic flow at their sales centers with the use of Lou and Dino. We have a long waiting list for each inflatable (about six months for each of them)!"
I think that type of success speaks for itself.
Featured in Landmarketing Issue 43
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Grand Valley State Explodes onto the Field through their Inflatable Sports Tunnel -
Landmarketing Issue 43 - Autumn 2012 -
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Unique Inflatable Artwork is Turning Heads… Literally -
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Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir -
Inflatable Replica Stops Expo Visitors in Their Tracks -
The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness
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What Others Say About Landmark Creations
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation













