Giant Inflatable Logo Represents New Relationship-Based Brand

United Shore Uses Inflatable Logo to Launch Rebranding Campaign

Rebranding a company takes work. Once you've depended on a brand for years, breaking away and moving in another direction (even if it is a better, more representative one) can be a challenge.

That's one reason United Shore approached Landmark Creations about developing a giant inflatable logo for their company fair.

This event and company pep rally was where the new logo was unveiled in front of 1,100 employees and their families. Why a “U”? According to Kelsie Lathrop, Marketing Coordinator, "The U represents two people coming together building a relationship."

Kelsie continues to explain that the increase in visibility the new inflatable logo provided helped project United Shore's new brand. "The U was a clear symbol of our new look and feel, and [how we were] uniting together as a team and company. It turned out great and was a huge hit at our events!"

United Shore had other options, but they chose Landmark Creations for two important reasons: our excellent customer service and our ability to create a custom inflatable in a timely manner to their specifications.

Making plans to rebrand your company? Contact Landmark Creations today to discuss an impactful inflatable!

Featured in Landmarketing Issue 50

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What Others Say About Landmark Creations

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s