Inflatable Mascots Capture Hearts on Parade Floats

The Bell of the Ball for Sure, "Mardi" Made Her Debut at the 2008 Mardi Gras on Main Street Parade in Deland, Florida

Sponsored yearly by Krewe of Amalee, this event features parade floats, dogs and people all dressed in festive Mardi Gras attire.

According to Pam Rintz, Chairwoman of the Mardi Gras on Main Street committee, "Krewe of Amalee is a ladies' carnival organization. Our purpose is to support the Museum of Florida Art and the Sands Theater at the Cultural Arts Center in DeLand." To celebrate their 10th anniversary, they enlisted Landmark Creations to help "whelp" a new inflatable mascot pup, "Mardi."

With proceeds going to assist with youth arts programs through the museum, Mardi Gras on Main Street has made quite an impact on its community. The sheer enjoyment of dressing up and watching parade floats go by is something kids of all ages enjoy. Thanks to the sponsorship opportunities "Mardi" brings, they should be able to raise even more in years to come.

Inflatable mascots can be "outfit" with a number of sponsor-laden gear including vests, collars, beads, hats and banners. Selling sponsorships on the "Mardi" parade float will allow the committee to quickly recoup its investment.

Why Landmark? According to Rintz, "After researching several companies, we found them to be the most helpful and easy to work with. We would recommend Landmark to anyone." That's what we love to hear!

Featured in Landmarketing Issue 25

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center