GE Profile Inflatable Washer and Dryer Replicas Hit Times Square

GE Inflatable Washer and Dryer put a new spin on Times Square

New York City is world-famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!

It only makes sense that GE wanted a high profile for their new Profile™ washer and dryer set. During their event this past August, they hosted an auction in Times Square. The 40-foot tall inflatable product replica towered over the crowd and drew visitors to the event where they auctioned off a pair of Ryan Seacrest's blue jeans.

In addition, lucky attendees were entered into a drawing to win a pair of the new GE Profile™ appliances.

The designers at Landmark Creations had a lot of fun with this project. Recreating the washer/dryer took some time, but we managed to duplicate each button and knob with exacting detail. With subtle details like being able to "see through" the front-load windows of both appliances, these giants were exceptionally lifelike. It all made for a fun and highly successful event.

Looking to create an innovative Guerrilla marketing campaign like this one? Visit the folks at Interference Inc., the New York based, alternative marketing company with the creative vision for this campaign.

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.