Rider University's Inflatable Cranberry Costume Engages Crowds at School Events
New Cranberry King Sweetens Rider University
Cranberries and college may not seem to have a natural affinity at first glance. However, Rider University has a long historical connection with this fruit.
Andrew J. Rider introduced the cranberry to the Queen of England who then dubbed him "Cranberry King of New Jersey." In addition, school colors are cranberry and white.
When the need arose to create more school spirit, Rider University chose Landmark because of the affordable options and quick turnaround we could offer.
The result was a cute little inflatable costume shaped like - what else? - a cranberry. Donning his crown, the Cranberry King greets everyone with a quirky smile and a handshake. Because inflatable mascot costumes allow for interaction with the crowd, the Cranberry King can walk, wave, shake hands and more.
Hugh Tsung of Rider University gives this report, "We have used the Cranberry at our inaugural annual event - Cranberry Fest - and plan to use it again at other upcoming school-spirit events."
The inflatable costume of this naturally tart fruit engages students and faculty everywhere it goes, boosting school spirit with its charming personality. And that can only be described one way: sweet!
Featured in Landmarketing Issue 32
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Landmarketing Issue 32 - Winter 2010 -
Franchise Marketing with Custom Inflatables -
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What Others Say About Landmark Creations
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company





