Inflatable Sports Cage Engages Young Fans & Increases Attendance

Portable Sports Cage Gets Rave Reviews From Kids And Parents

"As the marketing department, our goal is to increase fan engagement at athletic events to create a memorable experience for our fans and student athletes," says John Geren, Assistant Director of Marketing & Fan Development at the University of Arkansas.

The challenge can be finding something that fans of all ages appreciate and want to interact with. How did he do it?

"Use one inflatable that applies to multiple sports with increased branding and visibility compared to other inflatables we have used in the past." In other words: create an inflatable, portable sports cage and set it up in the Kid's Zones at football, soccer and softball games.

The Razorback sports cage is a single inflatable with multiple backdrops. Change out the net and you have an entirely different inflatable such as a football toss or a batting cage.

Did it work? According to John, rave reviews have been given by kids and parents, and a 50% increase in single-game attendance has been recorded. I'd say that's a score!

Featured in Landmarketing Issue 51

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What Others Say About Landmark Creations

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills