Inflatable Sports Cage Engages Young Fans & Increases Attendance

Portable Sports Cage Gets Rave Reviews From Kids And Parents

"As the marketing department, our goal is to increase fan engagement at athletic events to create a memorable experience for our fans and student athletes," says John Geren, Assistant Director of Marketing & Fan Development at the University of Arkansas.

The challenge can be finding something that fans of all ages appreciate and want to interact with. How did he do it?

"Use one inflatable that applies to multiple sports with increased branding and visibility compared to other inflatables we have used in the past." In other words: create an inflatable, portable sports cage and set it up in the Kid's Zones at football, soccer and softball games.

The Razorback sports cage is a single inflatable with multiple backdrops. Change out the net and you have an entirely different inflatable such as a football toss or a batting cage.

Did it work? According to John, rave reviews have been given by kids and parents, and a 50% increase in single-game attendance has been recorded. I'd say that's a score!

Featured in Landmarketing Issue 51

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners