Inflatable Golf Bag Replica for Valero Texas Open

Inflatable Advertising with Cold Air Balloons Makes a Big Visual Impact

Years ago, Valero Energy Corporation (owners of Beacon and Ultramar Diamond Shamrock gas stations) began participating as a charitable sponsor of PGA Tournaments.

To increase exposure of these worthwhile efforts Valero commissioned Landmark Creations to develop an inflatable advertising product replica for them in the shape of a golf bag. This cold air balloon stood 20-feet high and bore the Valero logo as well as the name of the tournament: The Valero Texas Open. It is during this tournament that the Benefit for Children Golf Classic is also held.

In order for the bag to stay current, Valero occasionally requests changes in the products. Because the products included in the cold air balloon are sewn in (to ensure placement) the entire top of the bag must be removed. After the new products are inserted, and carefully positioned for maximum visibility, the top is replaced and the updated bag is ready to service.

This year inflatable advertising and other efforts helped Valero bring in a whopping $7 million for children's charities. Now in their fifth year as a PGA Tournament sponsor, Valero continues to increase its giving that aid in sheltering abused or abandoned children, offering education opportunities to at-risk youth, and more.

Landmark is proud to be a part of such an admirable venture!

Featured in Landmarketing Issue 17

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club