Giant Inflatable Peach Sculpture Makes A Dramatic Appearance In Toronto
Giant Inflatable Peach Draws Press & Theater-Goers
How do you best garner attention for your live performance of "James and the Giant Peach"? With a real-life giant peach, naturally. And that's just what one theater company did. By all accounts, the results were predictably peachy.
In the classic children's tale, one scene stands out. In it, the giant peach lands atop the Empire State Building, creating quite a spectacle. Young People's Theatre in Toronto wanted to recreate the scene during the show's run, and they had just the setting to pull it off. Housed in a three-story building on a busy Toronto street corner, the theater was the ideal substitute for the famous location, and the effect was certainly attention-grabbing.
Not only did the local press take notice, but social media mentions increased as well, giving the show an added bit of fame. Theater-goers loved being a part of the inside joke, and the Director of Production feels it worked to get the crowd excited about each performance.
Who would have thought a giant inflatable fruit sculpture could be so sweet?
Featured in Landmarketing Issue 53
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Landmarketing Issue 53 - Spring 2015 -
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What Others Say About Landmark Creations
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
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“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
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