Custom Inflatable Colon Tunnel Raises Awareness about Colon Cancer

Custom Inflatable Colon Tunnel Encourages Colon Screenings

How do you fight a disease with practically no symptoms? With screenings, early and often. That's the message Lebanon Digestive Disease Associates is spreading everywhere they go.

Certainly it makes sense that medical professionals would want to help save lives by educating. But most people are simply squeamish about discussing such matters.

With the help of Landmark Creations, however, Lebanon has a unique and "user friendly" way to communicate about this sneaky disease, its progression and what's involved with a colonoscopy.

Used during a 5K charity run (Sherry's Run), health fairs and other events during Colon Cancer Awareness Month (March), this 20-foot long custom inflatable colon tunnel allows attendees to take a sneak peek at what goes on inside this part of the digestive track. With informative signs posted throughout the colon and additional information made available, their primary goal of raising awareness is accomplished. But Lebanon Digestive Disease Associates also gathers a lot of attention along the way, garnering a good bit of advertising and press coverage.

By taking the scary and confusing parts out of the equation, Lebanon and Landmark have successfully teamed up to help save countless lives. That's something to be proud of.

Featured in Landmarketing Issue 36

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What Others Say About Landmark Creations

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center