Malt-O-Meal Inflatable Cereal Bags Draw Traffic to Trade Show Booth
Custom Inflatable Product Replica for Malt-O-Meal Stands Out in the Crowd
Tradeshows have always been a great outlet for inflatables use. So when Malt-O-Meal needed to draw traffic to its booth at the Food Manufacturing Industry show, they knew exactly what to do. They asked Landmark Creations to design a special cereal bag.
Competing for the attention of big boys like Kellogg and General Mills meant Malt-O-Meal’s inflatable had to stand out in the crowd and get its message across quickly.
The bag was designed using bright colors and boldly announced their positioning as the “fastest growing” cereal manufacturer with “21 varieties.” Success followed! So much so that Malt-O-Meal ordered 27 more inflatables.
They're just eating it up!
Featured in Landmarketing Issue 07, Featured in Landmarketing Issue 45
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Landmarketing Issue 07 - Summer 2003
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What Others Say About Landmark Creations
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners