Malt-O-Meal Inflatable Cereal Bags Draw Traffic to Trade Show Booth

Custom Inflatable Product Replica for Malt-O-Meal Stands Out in the Crowd

Tradeshows have always been a great outlet for inflatables use. So when Malt-O-Meal needed to draw traffic to its booth at the Food Manufacturing Industry show, they knew exactly what to do. They asked Landmark Creations to design a special cereal bag.

Competing for the attention of big boys like Kellogg and General Mills meant Malt-O-Meal’s inflatable had to stand out in the crowd and get its message across quickly.

The bag was designed using bright colors and boldly announced their positioning as the “fastest growing” cereal manufacturer with “21 varieties.” Success followed! So much so that Malt-O-Meal ordered 27 more inflatables.

They're just eating it up!

Featured in Landmarketing Issue 07, Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins