Inflatable Golf Bag Replica for Valero Texas Open
Inflatable Advertising with Cold Air Balloons Makes a Big Visual Impact
Years ago, Valero Energy Corporation (owners of Beacon and Ultramar Diamond Shamrock gas stations) began participating as a charitable sponsor of PGA Tournaments.
To increase exposure of these worthwhile efforts Valero commissioned Landmark Creations to develop an inflatable advertising product replica for them in the shape of a golf bag. This cold air balloon stood 20-feet high and bore the Valero logo as well as the name of the tournament: The Valero Texas Open. It is during this tournament that the Benefit for Children Golf Classic is also held.
In order for the bag to stay current, Valero occasionally requests changes in the products. Because the products included in the cold air balloon are sewn in (to ensure placement) the entire top of the bag must be removed. After the new products are inserted, and carefully positioned for maximum visibility, the top is replaced and the updated bag is ready to service.
This year inflatable advertising and other efforts helped Valero bring in a whopping $7 million for children's charities. Now in their fifth year as a PGA Tournament sponsor, Valero continues to increase its giving that aid in sheltering abused or abandoned children, offering education opportunities to at-risk youth, and more.
Landmark is proud to be a part of such an admirable venture!
Featured in Landmarketing Issue 17
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What Others Say About Landmark Creations
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency



