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Inflatable Replica Bottle Raises Visibility for New Craft Vodka

custom inflatable Gray Duck Vodka Bottle at Baseball GameCustom inflatable vodka bottle generates marketing buzz

The global vodka industry is dominated by huge corporations, so how can a small Midwest startup stand out in that crowded field?

This was the challenge facing Minnesota-based Gray Duck Vodka

Founded in 2018 by four friends – including former Minnesota Vikings captain Chad Greenway – Gray Duck produces gourmet vodka handcrafted from grains homegrown in fertile midwestern fields. To date, this signature vodka has garnered five gold medals in the Denver International Spirits Competition, and it's a favorite with vodka connoisseurs throughout the upper Midwest.

But the Gray Duck folks wanted to let even more people know about their vodka's award-winning taste.

So, on the recommendation of Ingster Experiential, a marketing agency based in Minnesota's Twin Cities, Gray Duck turned to Landmark Creations.

Working with Gray Duck executive Andrea Yoch, Landmark designed and built a huge inflatable Gray Duck vodka bottle – realistic in every detail, right down to the shimmer on the "glass."

Towering 10 feet tall, the custom inflatable makes a dramatic impact. It's been a focal point at marketing event tours, point-of-purchase displays, and major sporting events. And customers are impressed. 

According to Yoch, the Gray Duck bottle is an "easy-to-use marketing tool" that has "increased attention and visibility at stores." And that's just for starters. Cheers!


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What Others Say About Landmark Creations


"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation