Inflatable Replica Bottle Raises Visibility for New Craft Vodka
Custom inflatable vodka bottle generates marketing buzz
The global vodka industry is dominated by huge corporations, so how can a small Midwest startup stand out in that crowded field?
This was the challenge facing Minnesota-based Gray Duck Vodka.
Founded in 2018 by four friends – including former Minnesota Vikings captain Chad Greenway – Gray Duck produces gourmet vodka handcrafted from grains homegrown in fertile midwestern fields. To date, this signature vodka has garnered five gold medals in the Denver International Spirits Competition, and it's a favorite with vodka connoisseurs throughout the upper Midwest.
But the Gray Duck folks wanted to let even more people know about their vodka's award-winning taste.
So, on the recommendation of Ingster Experiential, a marketing agency based in Minnesota's Twin Cities, Gray Duck turned to Landmark Creations.
Working with Gray Duck executive Andrea Yoch, Landmark designed and built a huge inflatable Gray Duck vodka bottle – realistic in every detail, right down to the shimmer on the "glass."
Towering 10 feet tall, the custom inflatable makes a dramatic impact. It's been a focal point at marketing event tours, point-of-purchase displays, and major sporting events. And customers are impressed.
According to Yoch, the Gray Duck bottle is an "easy-to-use marketing tool" that has "increased attention and visibility at stores." And that's just for starters. Cheers!
Featured in Landmarketing Issue 62
-
FOX9 News MNZoo Nature Illuminated 2020 -
Custom Inflatable Horse Wows Minnesota Museum Visitors -
Inflatable Replica Cow Helps Spread a Moo-ving Message -
The Minnesota Zoo Creates a Magical Drive-Thru Exhibit Featuring Over 32 Animal Art Installations -
Landmarketing Issue 62 - Winter 2020 -
Inflatable Backdrop Sets the Stage for Music-Tour Success -
Custom Inflatable Shoe Puts Company's Best Foot Forward
View More "Beverage Industry Marketing Inflatables" Articles
What Others Say About Landmark Creations
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant










