Custom Inflatable Horse Wows Minnesota Museum Visitors
Custom Inflatable Replica Generates PR for Minneapolis Museum
Have you heard about Dala Horses? Named for Sweden's Dalarna province, these carved wooden figurines depict stout, brightly painted horses with colorful decorative trim. Originally designed as a children's toy, they've become a symbol of Sweden.
So, it's fitting that the Minneapolis-based American Swedish Institute should request an inflatable Dala Horse to highlight its ongoing exhibit, "extra/ordinary: the American Swedish Institute. At Play."
The Institute turned to St. Paul-based Split Rock Studios to create its art installation. And Split Rock, in turn, asked Landmark Creations to build the inflatable replica.
According to Split Rock Project Manager Niki Murray, "We were hoping for a showstopping piece that would closely resemble a real wooden Dala Horse."
Landmark delivered exactly that. The finished custom inflatable stands 22 feet high and 18.3 feet wide and weighs in at 134 pounds. Colored bright red – the classic Dala Horse hue – it's adorned with a traditional Scandinavian pattern.
The American Swedish Institute loved it. And so did the people at Split Rock Studios.
"The Dala Horse turned out beautifully," reports Murray. "It was a social media magnet and fit in with the rest of the exhibition perfectly."
Why did Split Rock choose Landmark Creations to craft the inflatable mascot? Says Murray, "Landmark is a trusted partner of ours. We wouldn't think of going anywhere else."
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What Others Say About Landmark Creations
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes






