Inflatable Archway Helps Brand the Komen South Florida Race for the Cure

Local Affiliate for Komen Race for the Cure Uses Inflatable Archway for Breast Cancer Fundraising in Florida

Battling a disease that affects so many women nationwide takes help from affiliates across the country.

As part of the world's largest and most progressive grassroots network fighting breast cancer, the South Florida affiliate of the Komen Race for the Cure has invested over $11.6 million in community breast-health programs in the local area, 75% of which stayed in South Florida.

Valentine Joseph, Director of Affiliate Operations, said, "We used our inflatable [archway] at a 5K Walk to benefit breast cancer education, screening, treatment and research. [It was located at the] 22nd annual Komen South Florida Race for the Cure - Kids & Tots Run start line.

"The visual effect was wonderful and worked well for photo opportunities. We noticed an increase in press photographs near the inflatable setup, and that helped us with brand exposure."

When representing the oldest educational fundraiser of its kind in the southeast U.S., it's important to get the branding right. Because Landmark Creations had previous experience and was familiar with the Komen brand, we were able to help make this year's race one of the best.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School