Generate Big-Time Buzz with a Cold-Air, Inflatable Product Replica

Lennox Has a "Fantastic" Launch, Thanks to an Inflatable Product Replica

When you're launching a product, nationally achieving certain goals becomes a priority. In the top five are creating buzz and capturing attention. You want all eyes on you, as you unveil your latest offering to the world.

Lennox Industries, a leading OEM provider of residential and commercial HVAC equipment, understood this all too well.

That's why, when they strategized on how to introduce their new XC25 unit, Lennox went all out. David Nark, Director of Product Management, explains, "The goal of the inflatable [product replica] was to generate awareness of our new XC25 split air conditioner at seven regional events within the U.S.

"The [cold-air] inflatable was a fantastic way of getting immediate attention on this new product introduction which drove awareness and generated a lot of buzz."

Just how much buzz are we talking about? "We have generated a tremendous amount of interest in the new product. In fact, we have customers visiting our social media site asking if they can 'pre-buy' the new product." Now that's what we call achieving your goals!

They could have picked any company to manufacture their cold-air inflatable, so why Landmark? "Landmark Creations has an outstanding reputation as the leading manufacturer of [cold-air inflatable replicas]. We knew that they would be able to meet our time and budget constraints while developing a great product."

You can have a custom product replica for your next launch, too. Give us a ring and let's talk.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises