Inflatable Mascot Creates a Big Buzz for Food Truck

Inflatable Mascot Boosts Foot Traffic for Food Truck

Inflatables used to market a food truck? Granted, it’s not typical, but perhaps Eddie Garcia of Eddie’s Churro Factory has started a new trend.

After all, inflatable characters have already proven themselves to be powerhouses when it comes to stopping people in their tracks. Add to that the simplicity of setup and takedown and the inflatable mascot/food truck pairing is really a natural.

Eddie’s 10-foot-tall character will pack neatly away in his truck without taking up too much valuable space. Then, within minutes of reaching his location, the mascot can inflate fully for use on top of his truck or out front. When it’s time to move on, he can just deflate the character (almost as quickly as inflation took place), store it away and take off!

Plans for use include visits to grand openings, street fairs, festivals, flea markets and anywhere Eddie can find people who crave the yummy goodness of homemade churros. Hey Eddie! You could stop by our office if you’re in the neighborhood. Just sayin’.

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant