Inflatable Arch Boosts Perception of Running Club

Inflatable Finish Arch Improves Branding of Running Club

When you think of organized running, visions of fierce competitors straining to beat the best times of their opponents probably come to mind. However, running isn’t always about winning and road races aren’t only about rivalry. Just ask the members of the Pacific Road Runners Club.

According to their website, this is “a recreational running club, with members interested in leading a fit and active lifestyle combined with social events."

"We compete, but we don’t enter expecting to win. We’re more interested in achieving personal goals and having fun doing it.”

The club also gives a good portion of their proceeds to charities. David Parker, a race committee member, explains, “Our running club donated $50,000 to charity, and our total donations over the last 20 years are $600,000.” So, of course, they wanted their finish line to look professional and impressive, and to help with promoting the race as well. Enter the inflatable arch!

Did the giant balloon get the results the club was after? “The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills