How to Turn a Buffalo Inflatable Mascot into a Landmark

ATV Resort Uses Inflatable Mascot as a True Landmark

How many times, in the course of your weekly conversations, does the sentence "Just turn right at the giant buffalo" come into play? That's what we thought.

When you own and operate an ATV resort and family farm with trails, people are more prone to that sort of thing.

Just ask Chris Morrill, General Manager of Buffalo Trail Cabins, Cottages & Campground. He knows that location awareness in the hills of West Virginia — and media coverage — are the keys to their success.

"We purchased an old gas station and turned it into a welcome center for ATV enthusiasts and travelers," Chris said. "The center is just 500 feet from Buffalo Trail and at an intersection where a large majority of ATV vacationers would drive right by instead of turning toward Buffalo Trail. We put Bobby Joe (our inflatable mascot) on the roof and media coverage blew up! People now say, 'Turn right at the big buffalo.'"

Buffalo can be ornery critters, so Chris was in the market for one that was even-tempered, easy to set up, and fond of the outdoors. Bobby Joe Buffalo, Jr. was just what they needed. "Landmark had this massive inflatable mascot for a great price and we thought it would do the trick. It sure did! Fast delivery, easy setup, and within minutes we were slowing down traffic!".

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises