Running of the Bays Uses Mobile Finish Line for Multiple Purposes
Road Race Promoters Employ Mobile Finish Line for Multiple Uses
After using balloons and vinyl banners draped across the street, the folks involved with the Running of the Bays decided they wanted to "look like a professional road race." That's when they contacted Landmark Creations.
On their wish list was a tool that would promote their brand, increase media visibility, be customizable for sponsors, and be simple to move from event to event. The perfect solution was an inflatable archway.
The bright blue color stands out (helpful for both marketing and logistics) and is an excellent backdrop for small custom banners that display paid sponsor logos, the event's band or practically any other message. Because this is an inflatable mobile finish line, it deflates quickly, packs up in a snap and is easily transported to other events.
From sporting events to fairs and festivals, Director Mark Wegschied says his favorite benefit of the starting / finish line is "Great press coverage!!"
Truer words have never been spoken.
Featured in Landmarketing Issue 56
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National Atmospheric Deposition Program Uses Custom Inflatable for Cause Marketing
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Landmarketing Issue 56 - Winter 2016
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How to Turn a Buffalo Inflatable Mascot into a Landmark
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What Others Say About Landmark Creations
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant