Lincoln Kids Inflatable Triathlon Arch Goes the Distance

Inflatable Archway Makes a "Splash" at Triathlon Event

Since its debut in 2004, the Lincoln Kids Triathlon "Splash, Mash and Dash" has been a big hit with kids and parents. Created to get kids moving, the June 30th race included swimming, bicycle riding and running as its three events. Marketing / advertising opportunities were offered to sponsors to help offset costs. Race Director, Karen Lewis reported, “This year we will have an inflatable arch which we can use to promote our major sponsors of the race."

Distances for each event varied by age. Activities were started in waves to keep events from being too crowded. Kids began with swimming laps in the pool then moved immediately into bike riding. The finale was a 3/4-mile run that ended with kids sprinting through the inflatable arch at the finish line.

Event marketing coordinators sold advertising on the inflatable arch - a perfect plan since the finish line is always a focal point of any race.

In the first year, the race attracted 150 kids. This year they increased that to 205. Overall, it was a huge success for everyone involved!

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.