Inflatable Product Replica Display Boosts Traffic 30 Percent at Trade Show

CDCLarue Industries' Inflatable Trade Show Display Increased Traffic 30%

What's black and red and a top-flight traffic magnet at trade shows? The Pulse-Bac inflatable product replica. This 8-foot-tall, lifelike marketing balloon has been described as a crowd pleaser, a photo op and a social media goldmine.

Chris McCutchen, COO, explained why his company couldn't use just any ole trade show display.

"CDCLarue does trade shows, etc. and has done them for the past 10 years. We know you must grab the attention of trade show attendees. With a large visual aid, specifically our large Pulse-Bac inflatable product replica, CDCLarue can do just that. People love to get their pictures taken with it, and those pictures end up on all types of social media."

An inflatable and free social media buzz? A sweet deal to say the least. But wait! There's more! In addition to all this, CDCLarue also captured quite a nice boost in visitors. "Our foot traffic with the new inflatable was up over 30% at our last trade show when compared with 2011 and 2012."

Why Landmark? It all boiled down to a primo combination of meeting the completion date (actually we beat it, but who's counting?), realistic expectations, offering greater visual impact compared to other trade show eye-catchers and affordable price.

And, congratulations go out to CDCLarue! They are expecting the birth of "Sally" (their latest inflatable) next year. (So proud!)

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company