Inflatable Product Replica Display Boosts Traffic 30 Percent at Trade Show

CDCLarue Industries' Inflatable Trade Show Display Increased Traffic 30%

What's black and red and a top-flight traffic magnet at trade shows? The Pulse-Bac inflatable product replica. This 8-foot-tall, lifelike marketing balloon has been described as a crowd pleaser, a photo op and a social media goldmine.

Chris McCutchen, COO, explained why his company couldn't use just any ole trade show display.

"CDCLarue does trade shows, etc. and has done them for the past 10 years. We know you must grab the attention of trade show attendees. With a large visual aid, specifically our large Pulse-Bac inflatable product replica, CDCLarue can do just that. People love to get their pictures taken with it, and those pictures end up on all types of social media."

An inflatable and free social media buzz? A sweet deal to say the least. But wait! There's more! In addition to all this, CDCLarue also captured quite a nice boost in visitors. "Our foot traffic with the new inflatable was up over 30% at our last trade show when compared with 2011 and 2012."

Why Landmark? It all boiled down to a primo combination of meeting the completion date (actually we beat it, but who's counting?), realistic expectations, offering greater visual impact compared to other trade show eye-catchers and affordable price.

And, congratulations go out to CDCLarue! They are expecting the birth of "Sally" (their latest inflatable) next year. (So proud!)

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic