Inflatable Logo Helps Boost TV Station Promotions for Telemundo 40

KTLM Telemundo 40 Had the "Best-Looking Booth," Thanks to an Inflatable Logo

During the process of rebranding the Telemundo Network, Laura Repreza, Marketing and Promotions Director, needed something to help with the TV station promotions she had planned.

Among other criteria, Laura needed something that would capture the attention of event goers who were being inundated by a boatload of other sights and sounds.

This marketing tool should be easy to transport, set up and take down. But, most of all, it had to represent the TV station well.

Enter Landmark Creations with a custom-designed inflatable logo that was just the ticket. "[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events," explains Laura.

And quite a list of events, it was! The new inflatable logo has been seen at Borderfest (an outdoor, four-day festival), livestock shows and rodeos, career days and job fairs, Telemundo 40 back-to-school remote broadcasts, business expos, outdoor concerts and more.

Laura chose Landmark over all those other guys for three reasons: (1) our "no problem!" attitude, (2) our experience in working with other TV stations and (3) the lightning speed at which her calls were returned.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International